Motion
Simplehuman 55L Bin
The overarching idea is to elegantly flaunt the inherent beauty and simplicity of this stainless steel bin. The brief clearly requires us to effectively convey the message by seamlessly communicating the artistic form inherent in the design, coupled with the functional aspects of the bin itself.
The production team focus on keeping the camera stationary, allowing the light to conform to and beautifully wrap around the contours of the bin. A monochromatic colour scheme will be the deliberate choice that the team will ultimately select to enhance this visual narrative.
da:ns fest - Civic Bodies
Meet the next generation of dance talents from LASALLE College of the Arts as they present this dance film by local choreographers Dapheny Chen, Germaine Cheng, Pat Toh, Yarra Ileto and Melissa Quek. The film reflects LASALLE’s cosmopolitan and cutting-edge approach that produces performers who expand and challenge the boundaries of dance both physically and conceptually.
The production team spent several days filming at various famous locations in Singapore. Many scenes had to be organized on the day or the day before to ensure the dancers were positioned correctly. Despite the unexpected weather, the dancers continued performing because the location and timing were vital for the producer. The production was challenging and required everyone to be quick on their feet.
Director of Photography: Cino Chee
Produced: Melissa Quek
Edited by: SyamSul
KATE TOKYO x MUA
Kate Tokyo is collaborating with five well-known and highly regarded makeup artists in Singapore to provide an in-depth and comprehensive explanation of the various styles of execution while utilising their innovative new makeup tools. Each talented makeup artist will showcase a distinct style of application and technique, emphasising their unique artistic approaches and individual creativity.
Dyson Corrale
Presenting a concise and captivating 20-second teaser video that beautifully showcases the alluring, streamlined, and iconic purple cosmetic design of the very first portable hair straightener, the Dyson Corrale. This video highlights not only its elegance and distinctive features but also captures the innovative spirit behind its creation, making it a must-see for anyone interested in cutting-edge beauty technology.
Pringle’s Pop
From a distinctive and instantly recognisable Pringles can to the humble potato and finally to a variety of crispy chips, all of these vibrant elements are creatively brought to life with the engaging technique of stop motion animation. This innovative approach results in a short and entertaining advertisement for Pringles that effectively captures the viewer's attention while simultaneously showcasing the playful and fun-loving nature of the brand.
Coca Cola
A refreshing cold Coca-Cola served from a can into a glass, perfectly synchronized with the rhythmic background music as it comes to an end.
Watson x Panadol – AhChoose Wisely
Starred off with a male and female working-class adult who unfortunately contract the common flu and fever. While they are actively seeking a remedy for their ailments, a catchy and upbeat song plays in the background, creating a lighthearted atmosphere as the subjects begin to feel better after taking the Panadol medication.
The majority of the production is set in the Watson Store during the early morning hours, where many tedious arrangements are required and needed to be completed filming before the store opens for business.
Watson Membership
“What you didn’t know!?” Now that is an impactful catchphrase that clearly conveys the feeling of being the only one left out of an incredibly good promotion. This is precisely what is happening throughout the entire video.
With meticulous planning, careful organization, and a thorough understanding of what shots were required, the dedicated production team successfully managed to complete this filming in just one single day! Every moment was perfectly timed and executed right on schedule.