The overarching idea is to elegantly flaunt the inherent beauty and simplicity of this stainless steel bin. The brief clearly requires us to effectively convey the message by seamlessly communicating the artistic form inherent in the design, coupled with the functional aspects of the bin itself.

The production team focus on keeping the camera stationary, allowing the light to conform to and beautifully wrap around the contours of the bin. A monochromatic colour scheme will be the deliberate choice that the team will ultimately select to enhance this visual narrative.